Think Dirty (It’s not what you think)

“However, Think Dirty™ is more than just a mobile app – it’s a consumer revolution for safer cosmetics by learning one ingredient at a time, changing to cleaner options, one product at a time.” – Think Dirty site

think dirty boothWe had the pleasure of meeting up with the “Think Dirty” crew in the exhibition center. It’s obvious that their marketing skills are pretty damn amazing. How could I not stop at a booth where there were free “Think Dirty” stickers? It was truly a pleasure speaking with the gals at the booth, as they were very patient and accommodating when it came to explaining their app and brand.

The app can be used to scan cosmetics and other personal care products so that you can determine if there are potentially hazardous ingredients in them. I don’t recall if it was for every product, but I do know that one of the representatives there has had to spend a lot of time manually inputting ingredients. I don’t know about you, but manually inputting long “never-freakin’-used-words-ever” sounds like a tedious task. I mean really, what the hell is “Ammonium Xylenesulfonate?” But they do it cuz they care, and want to be as thorough as possible.

I stated that maybe it would be more bearable if while inputting these large words they could have a few drinks, but I was reminded that drinking while doing so would increase the margin for error. I really couldn’t argue with that.

You can read up on how the “Think Dirty” brand came about here, which I recommend.

Their app is on the App Store , if ya wanna nab it (it’s free, so why the hell not ya know?).

Following is a cool little video they have:

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