SXSW Eco 2013: Grandmotherly Wisdom and Tap Water – a short talk from Kavita Shukla

While visiting her grandmother in India, young Kavita Shukla unwittingly drank some tap water that could very well have made her ill, had it not been for grandmotherly wisdom to the rescue. After she drank the tainted H2O, her grandmother had her drink a home remedy made with spices that prevented her from getting ill.

A true entrepreneur at heart, she discovered that she could use the same home remedy that prevented her from getting ill after drinking tainted tap water to keep food fresh.

She patented “Fresh Paper” when she was just 17 years old. It wasn’t until after college and after a “real job” did the product come to life on a global scale.

She found that she was able to utilize the magic mixture that was formed from spices and made into paper format.

According to the Fenugreen website:

“Fenugreen was founded in 2010. It all started with handmade batches of FreshPaper handed out at the farmer’s markets and street fairs in Cambridge, MA.”

Just by word of mouth fresh paper spread like wildfire, and then the company got its global start with Whole Foods. Prior to Whole Foods, they made fresh paper by hand.

They now ship to 40 countries, and their mission is fresh for all.

What would’ve happened if she hadn’t drunk her grandmother’s mixture?

Check out Kavita in the following Tedx talk in Manhattan:

Fenugreen is derived from fenugreek – one of the spices used in fresh paper.
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