SXSW Eco 2013: Grandmotherly Wisdom and Tap Water – a short talk from Kavita Shukla

While visiting her grandmother in India, young Kavita Shukla unwittingly drank some tap water that could very well have made her ill, had it not been for grandmotherly wisdom to the rescue. After she drank the tainted H2O, her grandmother had her drink a home remedy made with spices that prevented her from getting ill. A true entrepreneur at heart, she discovered that she could use the same home remedy that prevented her from getting ill after drinking tainted tap water to keep food fresh. She patented “Fresh Paper” when she was just 17 years old. It wasn’t until after college and after a “real job” did the product come to life on a global scale. She found that she was able to utilize the magic mixture that was formed from spices and made into paper format. According to the Fenugreen website: “Fenugreen was founded in 2010. It all started with handmade batches of FreshPaper handed out at the farmer’s markets and street fairs in Cambridge, MA.” Just by word of mouth fresh paper spread like wildfire, and then the company got its global start with Whole Foods. Prior to Whole Foods, they made fresh paper by hand. They now ship to 40 countries, and their mission is fresh for all. What would’ve happened if she hadn’t drunk her grandmother’s mixture? Check out Kavita in the following Tedx talk in Manhattan: Fenugreen is derived from fenugreek – one of the spices used in fresh...

Ron Finley SXSW Eco 2013 – Tomato Gang Wars & Food Prisons

For those who don’t know about Ron Finley, he’s the now world-famous L.A. (Los Angeles) gardener. To give you a brief synopsis, the guy was fed up with the food options that were available to him and his neighbors in South/Central L.A. Fast food and dialysis centers for diabetes patients were rampant as hell…so he planted a garden in the city, and invited people to take the food as they needed it. He also got people involved in planting their own organic goods. The best way to really learn about this dude is to watch his TED talk: Ron Finley TED talk Okay, now onto the talk he gave at SXSW Eco 2013. Ron started off the talk by saying that we shouldn’t expect some amazing keynote, right after cracking some jokes Finley style. He then launched right into talking about food injustice. Growing up, one time Finley got off on the wrong stop…Rodeo Drive. The place was packed with Gucci, Rolls Royce, etc. Growing up in South/Central he didn’t realize just what he was being deprived of, which included not just Rolls Royce’s and Gucci handbags, but HEALTHY FOOD. “When I grew up in the 1800’s..” Ron threw in for some good comedic relief in front of a predominantly white audience. *Side note, being at this event made me realize that this is way too much of a white dominated field. I’m not saying there wasn’t variety in the audience, but it all still vaguely reminds me of going to a church in NE. Somethin’s gotta change there folks, am I right? With the advent of fast food,...

I ate a bug and I freakin’ liked it

It was Sunday, October 6, when I ate an insect cookie. You see, the nonprofit org Little Herds was there to provide much-needed nourishment to go along with the Lagunitas IPA beer I was drinking. It was a delicious cookie, made with the finest organic cricket in the city. No, I’m not talking about Cricket played by David Hornsby in It’s Always Sunny in Philadelphia. I’m talking about the insect. That was Sunday. Today, Tuesday October 8, I went to their exhibition booth to say hi and marvel at their organic tasty treats. I noticed that not all the items were like the cookie I consumed on Sunday, which contained ground up cricket. Oh no, it was real deal time. They had Ritz crackers topped with honey and crickets. Rest assured, the crickets were not alive. I decided to try one with gusto, and picked a cracker topped with not two but three crickets. Before masticating the treat and continuing it along the digestive process, I decided a picture was in order: It wasn’t bad at all folks. I might have to go outside tonight and catch a midnight snack, if ya know what I mean. Wanna know more about Little Herds? Check em’ out here:...

Pre-Party with Bug Eating Weirdos

  Bug eating weirdos will try to trick SXSW Eco attendees into eating insects, just like a 3rd grade bully, but without the boogers. The folks from Little Herds  will provide edible insects, which you can wash down with complimentary beverages from Lagunitas, at the pre-party this evening. Registration starts at 6pm today. I’m going to beat tomorrow’s badge pickup lines, and walk over to the party to meet some fellow eco-freaks. If you’re reading this, you should come join us for some complimentary beverages and foo… food? This is the official start to my SXSW Eco experience, and I couldn’t be more excited. Let’s eat bugs!...
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