Surprise Live Blog: “Peak Stuff, Baby Pigeons and the Heartbeat of Cats” presented by Adam Werbach

We did another round of live blogging today, this time on keynote speaker Adam Werbach. Following are the results (in reverse order): Surprise Live Blog: “Peak Stuff, Baby Pigeons and the Heartbeat of Cats” presented by Adam Werbach 14:53 aaand the lights are on. – Stupidgregg 14:53 “THE HOPE of the human race lies in its generosity.” 14:52 AW has been using computer printers, and their immediate obsolesence as an example of a horrible product that shouldn’t besold. – Stupidgregg 14:52 14:51 Let’s see if Yerdle can help out with this. 14:51 He has found that a lot of things you want to buy are probably already available and unused by a friend. 14:51 People don’t realize how much stuff they have that they don’t want, and how much stuff they want, that their friends have but don’t want.  – Stupidgregg 14:50 Good point, this is hitting home. I need to look at all the stuff that I have that don’t use. 14:49 We had some slight technical difficulty there. 14:49 * Technical difficulties * 14:49   Sharing is important because many things that we use are designed for obselesence, and we have a lot of crap on our shelves. The lead designer from Braun was an icon of Jony Ive (Apple Inc.). His design principle was “Less is Better.” – Stupidgregg   14:48 14:42 Updated : 14:49 A concept from Mumbai inspiring Yerdle, a simple sharing platform. Which you can download from iTunes, here. 14:42 They want Yerdle to be used as a means for people to share all that junk that is sadly sitting in storage…alone, unused, unandled. 14:41 It’s available...

Think Dirty (It’s not what you think)

“However, Think Dirty™ is more than just a mobile app – it’s a consumer revolution for safer cosmetics by learning one ingredient at a time, changing to cleaner options, one product at a time.” – Think Dirty site We had the pleasure of meeting up with the “Think Dirty” crew in the exhibition center. It’s obvious that their marketing skills are pretty damn amazing. How could I not stop at a booth where there were free “Think Dirty” stickers? It was truly a pleasure speaking with the gals at the booth, as they were very patient and accommodating when it came to explaining their app and brand. The app can be used to scan cosmetics and other personal care products so that you can determine if there are potentially hazardous ingredients in them. I don’t recall if it was for every product, but I do know that one of the representatives there has had to spend a lot of time manually inputting ingredients. I don’t know about you, but manually inputting long “never-freakin’-used-words-ever” sounds like a tedious task. I mean really, what the hell is “Ammonium Xylenesulfonate?” But they do it cuz they care, and want to be as thorough as possible. I stated that maybe it would be more bearable if while inputting these large words they could have a few drinks, but I was reminded that drinking while doing so would increase the margin for error. I really couldn’t argue with that. You can read up on how the “Think Dirty” brand came about here, which I recommend. Their app is on the App Store , if ya wanna nab it...

SXSW Eco 2013: Grandmotherly Wisdom and Tap Water – a short talk from Kavita Shukla

While visiting her grandmother in India, young Kavita Shukla unwittingly drank some tap water that could very well have made her ill, had it not been for grandmotherly wisdom to the rescue. After she drank the tainted H2O, her grandmother had her drink a home remedy made with spices that prevented her from getting ill. A true entrepreneur at heart, she discovered that she could use the same home remedy that prevented her from getting ill after drinking tainted tap water to keep food fresh. She patented “Fresh Paper” when she was just 17 years old. It wasn’t until after college and after a “real job” did the product come to life on a global scale. She found that she was able to utilize the magic mixture that was formed from spices and made into paper format. According to the Fenugreen website: “Fenugreen was founded in 2010. It all started with handmade batches of FreshPaper handed out at the farmer’s markets and street fairs in Cambridge, MA.” Just by word of mouth fresh paper spread like wildfire, and then the company got its global start with Whole Foods. Prior to Whole Foods, they made fresh paper by hand. They now ship to 40 countries, and their mission is fresh for all. What would’ve happened if she hadn’t drunk her grandmother’s mixture? Check out Kavita in the following Tedx talk in Manhattan: Fenugreen is derived from fenugreek – one of the spices used in fresh...

Water that Can Tweet

  The Voice of Water. Secure Waters Inc. has robots that test water and use socialmedia to share the results. I don’t know if they caught wild robots and trained them to do this stuff, or if they built them specifically for these tasks, but I know they have at least one. It’s in Ladybird Lake, and it started tweeting today, but it might not be there much longer. Remember when terrorists were going to poison our water supply? Me either, but I can’t forget a time when “the media” wouldn’t stop shouting about the inevitability of such an attack. That crap fueled a lot of fear and uneasiness, which helped drive the creation of some pretty damn versatile technology. Secure Waters expanded upon some of that stuff and now they’re trying to put it to work with what they call the AquaSentinel. The AquaSentinel can be deployed to salt or freshwater environments. Once there, it uses light to monitor the photosynthesis process in green algae, and it doesn’t require chemicals or frequent maintenance. If the sentinel detects a pollutant or an unfamiliar condition, it draws a water sample into onboard storage and tells its human overlords to take a look. This sucker has won multiple awards, it’s quickly becoming a decorated veteran. You can help keep Austin’s aquatic point man in the water by donating to their Indiegogo campaign. Also check out the reports submitted by your local robot ally by following his-her-its Twitter feed, @AustinAQS I know that Austin cares about water, can you help us keep this AquaSentinel in our city? @stupidgregg Update: The Indiegogo campaign has...

Chip Giller from Grist: The Importance of Humor and Storytelling

Founder and editor of Grist Chip Giller gave a great 15 minute preso. Before I try to surmise his presentation, I have to say that this talk really resonated with me. Also, it seemed to really flow along with the collective ideal that ecological matters need to be presented in a more riveting and human way. I think these discussions need to be incorporated into mainstream culture, so that eventually it won’t be uncommon to hear a conservative middle class family in Kansas discussing environmental issues (I can dream can’t I?). Chip’s talk centered around how humor and storytelling can help with the green cause. As is the case with many fascinating people, his childhood was atypical in the sense that he was focused and exhibited a higher than average level of maturity. I’m sure he went through the same types of things we all went through during adolescence and beyond, but what he dwelt on in the beginning of the talk was his focus on journalism at a young age. In high school he did in-depth journalism on green stuff, and found that nobody really paid much attention so no changes actually took place. Thennnnnn he founded  Grist in 1999 and used humor and storytelling, which produced results, unlike his high school experience.  70% of the users say they make changes to their lifestyle based on the information found within the site. Now that is something. He then went on to talk about some very fundamental axioms regarding human existence, the main being that storytelling is hardwired into our biology. We tell stories to entertain, to laugh, and to cry. Following...

SXSW 2013 Oct. 7 Keynote Robin Chase – Quick Notes

Robin Chase has been busy. She’s the founder and CEO of Buzzcar, founder and former CEO of Zipcar and GoLoco. She also happens to be on and has been on multiple advisory boards. Check all that out here. With this post I’m going to simply list out some of the key points and statements made by Robin in the keynote. If anyone who attended the keynote finds anything erroneous please let me know by sending an email to hi@b2me2.com. ————— – Information was taken from the World Bank report on climate change. Some notable information taken from the World Bank site: “The report says today’s climate could warm from the current global mean temperature of 0.8°C above pre-industrial levels, to as high as 4°C by 2100, even if countries fulfill current emissions-reduction pledges.” She delved into a bit more by throwing out some numbers about how the climate is changing rapidly,  as opposed to how it has changed historically. Rather than simply regurgitate numbers, it would be best to read the reports (PDF): Turn Down the Heat – Climate Extremes, Regional Impacts, and the Case for Resilience Turn Down the Heat – Why a 4°C Warmer World Must be Avoided – Robin then went on to discuss something she has already spoken about in other media forums, including TED and Vimeo. “Companies like Buzzcar are commonly described as “peer-to-peer,” but Chase prefers the phrase “Peers Incorporated,” which implies not only sharing among members of a network, but also the involvement of a corporation as a go-between.” – Taken from http://blog.ted.com/2012/12/17/11-fascinating-peer-incorporated-businesses/ Following is her TED talk: – A primary example of a “peers incorporated” organization...
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